Skillsets and Strategic Competencies

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A/B Testing

Analyst Relations

Brand Building

Business Planning

Consumer Marketing

Customer Journey 

Leadership Development (Six Sigma Training)

Marketing Analytics

Marketing Innovation Campaigns

Media Research

Persona Development

Product Marketing 

Public Relations

ROI 

Vision Definition

AI Content Creation and Optimization

Analytics (SEO, KPIs, Google Ads)

CRM & Lead Nurturing (Marketo, Eloqua, Hubspot, Salesforce)

Data Analytics and Interpretation

Emerging Technologies Awareness

Influencer Marketing Management

Marketing Automation (e.g., Marketo, Eloqua, Hubspot)

Mobile Marketing Strategy

Social Media Management

Website & Mobile App Development

Audience Research

Basic HTML/CSS Knowledge

Brand Voice Consistency

Calendar Management

Corporate Communications

Community Building

Editing and Proofreading

Email Marketing

Ghost Writing

Graphic Design Basics

Persona Development (Buyer's Journey)

SEO Knowledge

Social Media Management

Storytelling

Video Production & Podcasting

 Account Based Marketing

Account Management

Alliances and Partnerships

Cross-functional Collaboration

Leadership Development (Six Sigma Training)

Relationship Mapping

RFP Management 

Sales and Negotiation

Advertorials

Data-driven Advertising

Digital & Social Media

Direct Mail

Interactive Advertising

Multi-Media Advertising Planning, Buying, and Negotiation

Network/Spot TV

Out-of-Home

Public Relations

Print

Programmatic Advertising

Radio

Sponsorships & Contesting