Angie MacPhail | What I do
B2B and B2C Marketing Strategy
My superpower is crafting and executing integrated brand, media, marketing and sales strategies that encompass research, vision, positioning, and messaging. I've led 360º campaigns across traditional media platforms, digital and social channels and experiential AI technologies.
With my unique perspective, I've cracked the code on how to piece together the marketing puzzle. By channeling the buyer's mindset, I know that a successful marketing strategy hinges on innovation, experimentation, and wielding cutting-edge digital AI tech to connect you with your audience in the world that they thrive in.
Check out my case studies below to learn more about my work.
My work Examples/Case Studies*
B2B Strategy: Marketing and Business Development Playbook
I worked closely with the Head of Tax at a leading global consulting firm in the Mid-Atlantic region to develop an integrated business and marketing plan to achieve $150 million in Tax Client Revenue by 2020. The primary goal of the plan was to create a collaborative sales and marketing strategy tailored for partner stakeholders and national leadership.
The comprehensive playbook included thorough market research, client targeting, campaign strategies, business development opportunities, and more.
Over the years, I have stayed in touch with my former colleagues, and they have confirmed that the strategies outlined in the playbook played a crucial role in exceeding their revenue goals.
B2B Strategy: Building a Social Business Brand
As the Digital Marketing Lead at a prominent consulting firm during the early days of Twitter and LinkedIn, I played a pivotal role in strengthening the brand's digital footprint through customized social media strategies and lead nurturing campaigns, utilizing Marketo and Eloqua.
My responsibilities encompassed digital campaign planning, SEO optimization, providing social media training for practitioners and SMEs, blogging, overseeing video production, managing paid influencer programs, and contributing to website development. I also had the opportunity to develop iPad Apps for thoughtware campaigns and RFPs.
A significant aspect of my work involved project managing the Consulting arm’s CPE webcast program, overseeing the orchestration of 12 webcasts annually tailored for Finance, HR, and Technology executives. Additionally, I spearheaded content and marketing planning for the firm's Human Capital blog, executing a revamp of their blog strategy and facilitating remarkable growth from 45 to over 7,000 subscribers in less than six months.
My work also included crafting compelling social media messaging, developing editorial calendars, optimizing web content across omni channels, and successfully negotiating with vendors on digital media pricing.